Just a Card
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It's Never Just a Book

Have you spotted our JUST A CARD posters on The London Underground?

DOMINIC COOPER • NATALIE DORMER • NATHALIE EMMANUEL • CHARLOTTE GAINSBOURG • RICHARD E GRANT • FELICITY JONES • HANIF KUREISHI • ALEX LANIPEKUN • HAYLEY MILLS • JAMES NORTON • DAVID OAKES • MICHAEL PALIN • BRUCE ROBINSON • GRETA SCACCHI • TWIGGY

The HUGE NEWS you’ve all been waiting for is finally out……..

Thanks to an ALL STAR CAST, and our incredible partners FUNDING CIRCLE , the JUST A CARD message will now be heard by the wider public – over a million of them to be precise. Fifteen enormous billboards are appearing at six busy London stations, aiming to make people think about how they can make a difference to the artists, makers, independent shops and small businesses we love!

By extending our campaign to include independent bookshops we’ve widened our message about how all sales – no matter how small – add up to create vibrant towns. Fifteen leading stars have joined our campaign because they believe in the importance of supporting independents. This beautiful series of intimate portraits of tops stars reading their favourite books, resplendent in our iconic pins, doesn’t just remind us how precious books are to our lives, but also champions the wonderful independent shops that sell them.

Funding Circle shares our belief in the importance of supporting small. They are revolutionising the financial world by connecting small businesses who want funding to grow, with investors who want to lend. Let’s work together to remind people - it’s never just a card, just a book, just a gift… it’s the difference between flourishing towns and boarded up shops!

 
 

“From bookshops to bakeries, independent businesses bring us something special. Their friendly service, expert advice and unique treasures keep our towns and high streets vibrant. It takes passion and determination to run a small business. They create opportunities and inspire us, building communities for everyone. Their success is our success. So let’s support small. Make your purchase count. Just a card, just a book, just a gift is all it takes.”
Sarah Hamilton - JUST A CARD CAMPAIGN founder

To read more about how this project happened read this blog post by Sarah Hamilton, Just a Card founder.

Follow the campaign on social media @justacard and @fundingcircleuk and tell your favourite local bookshop about us! How many posters can you spot?

Press enquires for Just a Book : orlahjibo@gmail.com

#justsupportsmall

By pure glorious coincidence our launch of this project coincides with INDEPENDENT BOOKSHOP WEEK, which we wholeheartedly support.

Thank you so much to The Bookseller for this post about the campaign and all the incredible work they do to promote books and bookshops.

And finally, we are so grateful to the fifteen incredible people who gave their time so generously to show their support for independents. You are true STARS!


OUR ALL STAR CAST!

Beautifully shot by acclaimed portrait photographer Charlie Gray. Click the images below to discover which books the stars are reading.


Funds from our products go towards supporting the campaign, so please pick up a PIN, Print or Window Sticker now.


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Funding Circle has made a generous donation to UK based children’s arts educational charity Anno’s Africa (annosafrica.org) in the name of those photographed. This is in lieu of a fee as a huge Thank You for their kindness and generosity.

Funding Circle (fundingcircle.com) is the leading small business loans platform globally. We’re building a better financial world by connecting small business who want to borrow, with investors who want to lend in the UK, US, Germany and the Netherlands. Since 2010 we’ve helped 68,000 small businesses access £7 billion of fast, affordable funding to grow. We believe there’s nothing small about small business.