Just a Card

Our Aim

"If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open"

The JUST A CARD campaign aims to encourage people to buy from Designer/Makers and Independent Galleries and Shops by reinforcing the message that all purchases, however small, even 'just a card' are so vital to the prosperity and survival of small businesses. 

The campaign came about when Artist & Designer Sarah Hamilton saw the quote "If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open" by store keepers who'd recently closed their gallery. This prompted a call to action! Designer/Makers and independent shops and galleries need a voice. People seldom realise the considerable costs involved in exhibiting at design shows or keeping a shop open. Stand fees, power, materials, wages etc need to be met before even a penny of profit can be realised. Running a shop is often a labour of love. Without dedication and passion, and crucially sales, it would be another boarded up eyesore.

One gallery owner, Hannah Stoney at Yellowstone AB - a popular and flourishing gallery, reported that when she'd remarked to a customer she was saving considerably due to the new carrier bag charge change they replied 'Oh I didn't realise you paid for these'! Why should they of course? However without this being pointed out nor will they recognise the impact their purchasing power will make. As a direct response to our campaign many people have reported they often feel embarrassed to make a small purchase as they felt this may appear miserly. Something they'd never feel in a large chain store. Since hearing of our campaign they've changed their opinion. 




1. Adding our logo to your blogs, websites etc.

2. Follow @justacard1 on Twitter and Instragram Retweet & spread the word.

3. Download posters and postcards from our website and put them up in your event or shop

4. Get involved with Just a Card Indie Week - 19-23rd November 2018

5. Purchase items from our shop

6. Donate to us

And finally - by all means compliment people, it makes the world a far sunnier place, but if you can, PLEASE, buy just a card!


 Eloise Hall. Photo: Yeshen Venema

Eloise Hall. Photo: Yeshen Venema

“The Just A Card campaign is one very close to my heart. Luckily, Yellowstone Art Boutique has supportive, understanding customers who make both big and small purchases from us, to keep our independent store thriving. But it saddens me to see so many local small shops around us, closing down. I urge customers to NEVER feel embarrassed that you can’t buy a big framed picture. Just a card can go a long way.”
— Hannah Stoney
 Life is a Peach. Photo: Yeshen Venema

Life is a Peach. Photo: Yeshen Venema

 Botanique Workshop, London. Photo: Yeshen Venema

Botanique Workshop, London. Photo: Yeshen Venema


These shops are at the heart of a diverse local economy - they showcase creativity and keep many a Designer/Maker in business and often champion their artists for years. They generate tourist traffic and make our towns and villages interesting places we want to visit and enjoy.  

With the fantastic support of The Design Trust and Mollie Makes magazine the campaign goes from strength to strength. Patricia van den Akker (Director - The Design Trust) and Lara Watson ( Ex Editor - Mollie Makes) are true champions of creativity and recognised the simple, yet powerful, message the campaign aims to spread.


“A small purchase can make a huge difference if we all get involved. At Mollie Makes we are all about working together to support our creative community - it keeps us mindful of our buying choices, as well as spreading the joy of beautiful handmade designs.”
— Yvette Streeter, Mollie Makes
 I Drew This. Photo: Yeshen Venema

I Drew This. Photo: Yeshen Venema

 Botanique Workshop. Photo: Yeshen Venema

Botanique Workshop. Photo: Yeshen Venema

“Supporting local businesses is crucial if we want to keep our High Streets alive and buzzing with independent, exciting and creative shops. Don’t just talk about it - do something about it - shop local and make a real difference.”
— Patricia van den Akker, The Design Trust